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MTV and Justin Timberlake Try to Top Twitter With #thephone

Apr 29, 2009 General, Mashable, Mobile 2.0, Social Media, Social Networking, Video, Web, Web Apps

MTV’s new show produced by Justin Timberlake, The Phone , is a strange experiment in scripted reality television. The Phone challenges four strangers, in teams of two, to solve a mystery and win $50,000 (in the first episode, contestants had to find a fake car bomber). Instead of encouraging fan participation in the show, MTV and their agency Fanscape , have opted to create a Twitter telephone game that encourages retweets of misinformation.

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MTV and Justin Timberlake Try to Top Twitter With #thephone

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This entry was posted on Wednesday, April 29th, 2009 at 8:40 pm and is filed under General, Mashable, Mobile 2.0, Social Media, Social Networking, Video, Web, Web Apps. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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