Sir Martin Sorrell, CEO of 24/7 Real Media, is reportedly looking for more acquisitions in the digital ad space. Pronto. According to the New York Post, Sorrell told Bloomberg News yesterday that the company will be “making one or two announcements of further digital acquisitions.” Apparently WPP doesn’t plan on these being big acquisitions, but the term “big” is fairly relative for a company such as WPP.

The company already has 3% ownership in L.A.-based Spot Runner, which provides television ad spots for small- to medium-sized businesses with stock video footage and other custom options, so Spot Runner has in fact been put in the hat for speculated targets for WPP’s upcoming acquisitions. Other targets are mobile marketing firm JumpTap, as well as video ad network VideoEgg. What is apparent is that the focus for new media advertisement options seems to be a driving force for any possible acquisition.

The potential acquisition targets mentioned span just about every media medium out there, so all bases are covered on this one. SpotRunner is a fairly safe bet, considering it straddles the old and new media world, lending inexpensive options to businesses that would like traditional ad options, through a web-based service. VideoEgg is pretty prominent in the video ad world, and JumpTap deals with any possibilities on the mobile end.

Why not buy up all three? As advertising dollars move into new media and Internet and mobile distribution, it’s clear that those media companies involved with ad networks will have to follow these trends. Whatever the case may be, it looks like WPP is ready to do just that.

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