A company that was just speculated as being an acquisition target yesterday has made an acquisition of its own. Today, Spot Runner announces the acquisition of GlobeShooter, a network of indie filmmakers, videographers, photographers, producers and production companies in the U.S. To that end, Spot Runner’s acquisition could make it even more attractive as a possible acquisition itself, especially for WPP.

I had the pleasure of covering GlobeShooter a few months back, and got a very close look at the way in which this network of professionals works. Founded by a professional in the industry, the hope with GlobeShooter’s network was to provide a space for other professionals to not only meet others, but to promote their own portfolio and collaborate on projects. Most of these projects were for advertising purposes, creating graphics, layouts and commercials for companies in need of industry professionals at more reasonable price points.

As we’ve seen with several other web-based companies, the collaborative and communicative tools that the Internet allows for merely enables creative professionals to work at lower operating costs. Now that Spot Runner, an advertising company that provides footage and ad placement on “leftover” television commercial segments, has taken in GlobeShooter, the two entities combined will offer a more inclusive package offering that can be extended to customers. GlobeShooter will in fact be renamed the Spot Runner Production Network.

What this does is allow Spot Runner to leverage a nationwide network of industry professionals in order to offer more customized products to their client base. On-location videos can be captured in a more cost effective manner, meaning that commercials can be made at a more affordable price through this package deal. In taking on an existing network of professionals, Spot Runner eliminates as much inconsistency as possible when dealing with this type of outsourcing model. GeniusRocket is another network to take on a similar feat, though GeniusRocket doesn’t launch the completed ad campaign for you. Perhaps GeniusRocket will need to look into this as one-stop-shops are becoming quite standard, especially when it comes to online advertising.

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