ATG Buys CleverSet For $10 Million
Jan 22, 2008 General
Last October, at the Web 2.0 Launch Pad, the startup voted “Most Likely to Exit First” was CleverSet. Now three months later, CleverSet has sold itself to e-commerce software company Art Technology Group (ATG) for $10 million. It turns out to be a nice exit for CEO Todd Humphrey and founder Bruce D’Ambrosio, who built the company with about $3 million in capital and a $500,000 grant from the National Science Foundation.
But it doesn’t quite live up to a lot of the hype surrounding “discovery” right now. CleverSet offers discovery and recommendation engines to e-commerce sites, using a statistical approach to making product matches. The Seattle-based startup competes with the likes of Aggregate Knowledge, Criteo, MyStrands, and ChoiceStream. The investors in those companies are expecting much larger exits. Criteo just raised $10 million in a venture round. And Aggregate Knowledge has raised $25 million.
By those measures, $10 million is either a steal, or discovery just isn’t the next search.
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January 23rd, 2008 at 4:04 am
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