Do you remember CliqIn, the blogging tool that helps bloggers gain visibility on other’s sites by driving cross traffic?  No?  I had to remind a few of the staff here what it the service was when we spoke about it today – and quite honestly the only reason I remember it was that it reminded me of BlogRush without the multi-level-marketing feel to it.

Jeff of Jeffro2pt0.com caught an interesting scoop today regarding the service:

Well, if you haven’t taken down the CliqIN widget by now, you’ll be forced to. I received word today that on January 31st, Cliq will be taken down indefinitely. All members that have registered with the Cliq website will be notified this week. Personally, I thought CliqIN was a good idea. However, it never seemed to garner a lot of press and it never took off like BlogRush did. As for the reason why Cliq is shutting down?

 

As it turns out, CLIQ was a client of Offermatica, INC and was built as a way to extend their story into the social media space. Well, Offermatica has since been acquired by Omniture. Omniture already has a number of projects within the social media space and therefor, it makes no sense for them to continue development and funding for Cliq.

Clearly, part of the reason the service is being shut down is that it didn’t recieve the traction it needed to survive the merger; other projects within the Omniture family had a wider userbase in the same space.  Still, it’s a bit unfortunate to see it go away.  As someone with roots firmly in small time blogging, I love to see solid tools come out that leverage the power of groups to help small timers pull themselves up by their bootstraps.

Unfortunately, I fear, BlogRush poisoned the water on this idea, and after its abysmal series failure, folks were unwilling to try a similar tool.  Fool me once, shame on you. Fool me – you can’t get fooled again.  Or something.

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