Radiohead has taken advantage of nearly every web-based marketing solution out there, but the band is taking things to the next level with a New Year’s Eve performance. New Year’s Eve isn’t the only “eve” that’s being celebrated here. “In Rainbows,” Radiohead’s upcoming album, is being released on Jan. 1, 2008, in North America via TBD Recordings/ATO. So Radiohead’s performance is using the turning of the year for a twofold purpose.

The pre-recorded set is an hour long, and will premier New Year’s Eve on both the television an the Internet, according to Billboard. Current TV and Current.com has the honors, and will begin airing the performance starting at 12 a.m. ET on December 31, and will rerun the program another three times throughout the day.

Given Radiohead’s overwhelming success in distributing its content free via the web, we’re glad to see the band continuing this trend of giving to the people and setting an example for ways in which to independently use the web to your advantage.

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